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John Kappel
Feb 34 min read
Ditch the Cheap Sh*t: The Secret to Promotional Giveaway Items That Work
Boost event ROI with high-quality promotional giveaways that engage attendees, align with your brand, and drive qualified leads.
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John Kappel
Jan 224 min read
The Power of TOAN: Why Post-Campaign Engagement is Your Secret Weapon
The magic of a successful campaign doesn’t end when the event does. Learn the TOAN framework to turn short-term wins into long-term loyalty
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John Kappel
Jan 174 min read
Being Bespoke: 2025's Marketing Term of Year
Bespoke is 2025's marketing term of the year. In this article learn what it takes to be bespoke in your marketing strategy
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John Kappel
Dec 26, 20244 min read
The Struggle to Keep Consumer Focus in an Age of Short Attention Spans
Noticing your event attendees on their phones? Learn advanced strategies to combat short attention spans.
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John Kappel
Dec 24, 20243 min read
The 3-Second Rule of Marketing & How it Makes or Breaks Your Brand
Master the 3-Second Rule to captivate audiences at events. Tips for small businesses to outshine big brands & boost engagement fast
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John Kappel
Dec 16, 20244 min read
Experience Trade Shows Differently: Why Immersive Environments Will Dominate Trade Show Design in 2025
Trade shows in 2025 are no longer just about showing up—they’re about immersing attendees into your brand story
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John Kappel
Dec 5, 20244 min read
9 Hidden Trade Show Budget Traps That Could Cost You Big (And How to Avoid Them)
These 9 investments are the most forgotten by brands at trade shows. Number 7 is making an industry splash
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John Kappel
Nov 23, 20243 min read
Unlock the Power of Pop Ups: 3 Reasons to Activate Your Brand with Pop Up Marketing
Discover how pop-ups can create loyal superfans for your business
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John Kappel
Nov 5, 20242 min read
Using AI to Enhance Marketing Experiences
These brands are better connecting with with audience by enhancing their marketing experiences with AI
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Innosek 3D
Jun 14, 20245 min read
Brave Enough for -22°F? The North Face Took Their Pop-Up Store to the EXTREME!
From Episode 1 of our Brand IRL Podcast: The North Face knows their audience craves exploration. Did their remote, freezing pop-up store...
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John Kappel
May 27, 20243 min read
5 Low Budget Ways Your Small Business Will STAND OUT using Experiential Marketing
These 5 experiential marketing ideas are sure to help your small business stand out within your budget
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John Kappel
Apr 11, 20243 min read
Event Elves: Crafting Everlasting Magic with Experiential Marketing Products
companies are getting creative with the products they use to promote their brand, creating strong connections with their audiences
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