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Event Elves: Crafting Everlasting Magic with Experiential Marketing Products

John Kappel

Updated: Dec 17, 2024

In the world of modern marketing, where consumers are constantly bombarded with advertisements, how can a brand ensure its message resonates long after the event ends? Gone are the days when a simple logo on a pen would leave a lasting impression. Today, consumers crave something more engaging, more memorable—something truly EPIC.

consumer interacting with phone shaped display

What Exactly is Experiential Marketing and What are Experiential Marketing Products?


Showing off your products and features are great, but what really makes consumers become die-hard fans of a brand is when they experience something magical. It's about making people feel engaged, WOW'd, and forming an emotional connection so they will forever explore what the brand has to offer. This can happen in lots of different ways, like throwing interactive events, trade show booths, pop-up shops, and other brand activations. It's like bringing the brand to life and letting people be a part of it. But what happens after your event ends? How are you leaving your audience? This is where experiential marketing and interactive promotional products help your audience engage with your brand long after the event ends.


Challenging Tradition


In modern marketing, companies must challenge the status quo to capture the attention of their audience. To truly make an impact, brands must elevate their promotional products to be more brand-specific, more interactive, and ultimately, more EPIC.


bubble ice hockey commercial

Boosting Brand Identity


EPIC Promotionals stands at the forefront of this paradigm shift, specializing in transforming brand identities into interactive products. Whether it's crafting wearable accessories adorned with a company's logo or sculpting custom figurines that embody its values, EPIC Promotionals goes beyond the ordinary to help brands establish profound connections with their audience.


From Concept to Creation: Bringing Ideas to Life


The journey from concept to creation is where EPIC Promotionals truly shines. With a team of innovative designers and access to cutting-edge digital manufacturing technologies, we have the prowess to turn any creative vision into reality. From intricate jewelry pieces to elaborate set props, EPIC Promotionals embraces the challenge of pushing the boundaries of experiential marketing products.


Brands Effectively Using Experiential Marketing


Brands are having a blast running these campaigns and their audiences are enjoying them even more. Here are some examples of companies who are winning at Experiential Marketing Promotions:


Domino’s Pizza Party: Fun Brand Experience


At a college event, Domino’s Pizza made things exciting for new students by mixing brand helpers, pizza samplings, and playful games. Instead of just handing out flyers, they let students try Domino’s pizza themselves through spin-the-wheel activities and taste tests. With prizes like gift cards and cool gear, they achieved their goal of spreading the word and making more sales. This fun approach left a strong memory, so when students reflect on their first week, they'll remember Domino’s.


Volkswagen’s Musical Stairs: Happy Commuters

Volkswagen piano staircase

I'm not sure of any marketer who doesn't know the infamous piano staircase created for Volkswagen in Sweden. With each step a person took, musical notes along with pure enjoyment rang out. Video was taken of people interacting with the staircase and was used for future content showing the world the joy of Volkswagen.


M&M’s Flavorful Adventure: Tasty Pop-Up

M&M interactive popup experience

M&M's went all out with their Flavor Rooms in New York City. Each room was like stepping into a different M&M flavor, each with its own distinct decorations and scents. Consumers got to taste M&M-inspired drinks and snacks while enjoying unique flavors of their product. By creating this fun and immersive experience, M&M’s got people talking and sharing about their brand, proving that a little fun can go a long way in marketing.


Making a Lasting Impact With EPIC Promotionals 


EPIC Promotionals creates epic, 100% custom, products specific to epic brands. By using modern digital manufacturing technologies we have the power to push the limit of creative experiential marketing and promotional products. learn more about EP at www.epicpromotionals.com.




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