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5 Low Budget Ways Your Small Business Will STAND OUT using Experiential Marketing

John Kappel

Updated: Dec 17, 2024

Helping Small to Medium Sized Business Grow Brand & Business with Experiential Marketing

With the number of small businesses increasing with the boom in entrepreneurship, small to medium-sized businesses now more than ever need to incorporate experiential marketing into every aspect of their business. From the user experience of your product or service to how you market and sell, an epic experience will drive attention, expand your reach, and create a cult following so you will rise above the competition.

Fruit Company Brand Activation
So what is Experiential Marketing?

Experiential marketing is all about creating interactive and engaging experiences for consumers to connect with a brand on a deeper level. It's a way to move beyond traditional advertising and create something truly memorable for your target audience. And it is something that can be achieved for small businesses on a low budget with some creativity.


Here are 5 ways to stand out with experiential marketing if you are a small business looking to grow your reach, engage your users, and create a cult-like following through experiential marketing.


1. Interactive Community Pop Up:
Plant company outdoor pop-up shop

Concept: Set up a table or pop-up in a high-foot traffic area of your community and transform it into a mini-experience showcasing your brand.


Example: Product Demonstrations, Shopping Events, Taste Tests


Tip: Use lots of brand colors, signage, music, and giveaways to attract people. Make it EPIC with a social media share photo wall!




2. Skill-Share Workshop:

Concept: Host a free (or low-cost) workshop where you share your expertise related to your product or service.


Example: Bread making classes for a bakery, SaaS company hosting a hackathon


Tip: Host in a space that is well lit, colorful, or can be decorated to match your brand. Make it EPIC by using branded tools and resources that the audience can take home at the conclusion and reference in the future.



3. Outside of the Box Tradeshow Table Design

Concept: Improve your tradeshow booth by purchasing or making unique items to decorate your table and help you stand out.


Example: Staffing company creates Buffalo themed tradeshow table that includes 12" Buffalo models, a fake grass table top, music, and lights to draw in the crowd.


Tip: Make it EPIC by hiring Epic Promotionals to 100% handle this for you! Contact us.



Storefront decorated with chalk
4. Transform Your Shop

Concept: Turn your storefront into an unique 2 day experience for people to come in and do something out of the ordinary while they shop your store.


Example: Dog Groomer celebrating Holiday in July and turning the salon into a winter wonderland, including a holiday photo after each grooming.


Tip: Find a national holiday that correlates to your business to celebrate. Make it EPIC by collaborating with local artists, brands, and musicians to increase exposure and experience on a budget.



5. "Behind the Scenes" Social Media Takeover:
A social media influencer at a coffee shop for the day

Concept: Reach out to local micro-influencers to take over your social media channels for a day.


Example: Have them document their experience visiting your workspace, meeting your team, and learning about and using your product/service.


Tip: Find influencers that share the same following and target market as you. Offer them a free product or service in exchange for the social media takeover. Give them a list of prompts or talking points to ensure they cover key aspects of your brand story.



Not sure how to take your experiential marketing to the next level? Fill out a contact form on the Epic Promotionals website. We understand the power of experiential marketing for small businesses and offer a range of services and custom products to help you create truly engaging experiences, from eye-catching tradeshow table designs to high-quality promotional products that elevate your brand. Whether you're looking for branded gift boxes to wow potential clients or integrated marketing materials that tie your experience together seamlessly, we can help you bring your vision to life.

Let's work together to craft memorable moments that turn casual customers into loyal brand advocates. Contact Epic Promotionals.




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