Bringing the Queen City DMC Tiara To Life
Client: Queen City DMC
The Impact
Shareable Moments Captured
Positive Brand Sentiment Created
Event Experience Elevated
The custom Queen City DMC tiaras became a standout feature of the event, turning guests into walking brand ambassadors and sparking conversations throughout the night. Their unique design and exclusivity made them a natural focal point, increasing brand affinity, networking, and engagement among attendees. As a highly shareable, photo-friendly element, the tiaras extended Queen City’s visibility beyond the event, appearing in social media posts and reinforcing the brand’s identity in a fun, memorable way. More than just accessories, they became a powerful engagement tool that elevated the event experience and left a lasting impression.
The Challenge
Queen City DMC wanted to enhance brand sentiment and event engagement at their annual VIP vendor event by creating a unique, wearable brand element that encouraged shareable photo moments. Rather than using a standard tiara prop, they sought a way to bring their signature Buffalo cityscape tiara logo to life in a way that felt true to their brand and elevated the guest experience.
Insight
For Queen City DMC, this tiara was about creating an instantly recognizable, on-brand statement piece that VIP guests would be excited to wear and share. The tiaras needed to be visually striking, high-quality, and exclusive to the event, reinforcing the company’s identity while generating buzz both in person and on social media.
The Concept
EPIC Promotionals took the tiara from the Queen City DMC logo and transformed it into a real, wearable 3D accessory using digital modeling and advanced manufacturing techniques. The result was a set of five custom tiaras, designed specifically for the Queen City team and VIP guests. These pieces seamlessly blended brand promotion with interactive engagement, serving as a highly shareable event element that stood out in photos and conversations.
The Experience
The tiaras became one of the biggest talking points at the event, sparking conversations, driving brand recognition, and increasing positive sentiment around the Queen City DMC brand. Guests loved the unique concept, and the tiaras were enthusiastically worn and shared, further amplifying Queen City’s presence.
Through a fun and inspiring creative process, EPIC delivered a custom, standout event piece that not only enhanced the VIP experience but also reinforced Queen City DMC’s identity in a way that was both elevated and unforgettable.