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Mr. Strut

DISHIN Super Chexx Bubble Hockey Tournament Trophy

Client: ICE Games

Awards & Gifts, Experiential Strategy

“(The trophy) enhanced the stakes of the event. We had people reaching out afterwards on how to get their hands on one.” - Matthew Keeler, Founder

The Impact

500+ In Person Impressions

3 Trophies Made

Increased Brand Recognition

The trophy became more than a prize; it turned into a lasting memento for participants, a reminder of the unique experience each time they looked at it. We found that these details make all the difference for our clients, so we transformed a simple trophy into a piece that embodies the tournament’s energy and sets a new standard for future events.

When Just Dishin partnered with Innovative Concepts in Entertainment (ICE) to host a one-of-a-kind bubble hockey tournament, they knew the prize had to be something truly unique, something that would capture the excitement and spirit of the event. The answer: a custom trophy inspired by the very essence of the game itself—the iconic bubble hockey figure.


The Challenge

In partnering to host a bubble hockey tournament, Just Dishin and Innovative Concepts in Entertainment (ICE) sought to create an unforgettable experience that would attract players and spectators, reinforce brand presence, and differentiate their event from traditional tournaments. They needed a prize that would elevate the competition, inspire excitement, and symbolize the unique collaboration between Just Dishin and ICE.


Insights

Driving the campaign was the idea that a one-of-a-kind, visually striking trophy would serve not only as an aspirational prize but as a memorable centerpiece for the event, enhancing brand visibility and creating long-lasting impact. A trophy inspired by ICE’s classic bubble hockey game figures would create a strong emotional connection with players and spectators, turning the tournament into a culturally significant event in bubble hockey.


The Concept

To honor the roots of Super Chexx bubble hockey game and represent both brands, we created a custom trophy directly inspired by the iconic arcade game figures themselves. Using a CAD drawing of the ICE player figure, we scaled it 5x and 3D-printed it. The figure was painted, branded with Just Dishin graphics, and mounted on an 8-inch base that prominently displayed ICE branding, resulting in an impressive 16-inch trophy that became the visual anchor of the tournament.


The Experience

The trophy was showcased prominently at the tournament venue, allowing both players and spectators to view it up close and take photos, which generated substantial user-generated content (UGC). The presence of the trophy created a sense of grandiosity and legitimacy for the tournament, motivating players to give their best efforts in pursuit of the exclusive, one-of-a-kind prize. The trophy reinforced Just Dishin and ICE’s partnership, bridging ICE’s legacy in arcade gaming with Just Dishin’s cultural flair. For players, the trophy became a symbol of their achievement and a memorable memento of the competition.Introducing the Just Dishin x ICE Bubble Hockey Trophy


Super Bowl Appearance

Years prior, this same character was 3D printed by EPIC and used with CGI to create the 2021 Dunkin Donuts Super Bowl commercial. 

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